Utterly Disappointed with @Microsoft_SG #Surface Pro 4 Launch in Singapore

Yesterday was the official launch event for Microsoft Singapore at MAD Museum in Tanglin Road.

TGB was invited there as a media guest sort of to cover the event.

Perhaps it is because of my high expectations from MSFT’s almost perfect keynote presentation during the announcement of the Surface family two months ago.

Or perhaps it is because of my fulltime job “Events Organizer” is just setting unrealistic expectations for the perfect launch party.

First we get a deadbeat presenter from MSFT that is  regurgitating marketing facts and finds – off the screen no less.  TGB and his gang of kakis nearly fell asleep right in front of the presenter.  Yes, we were so bored with his monotonous presentation that we started playing around with our sleeker devices on our hands … the energy level simply wasn’t there.

Well, next we have an awesome product presentation by Jack, yes, he is the Angmor in the picture above.  Great showmanship, but marred by extremely bad sound system.  Audio feedback, vocal losses from his lapel microphone etc – it simply showed how little MSFT cared for their launch of Surface Pro 4 in Singapore.

Well, of course, they had that “exciting” game of winning a brand new Surface Pro 4.  Plenty of upsets in the game.  No organize system, no rules … it seems as though it is being made-up as it goes along.

Heck, even though one of my friends won the Surface Pro 4, which I am genuinely happy for him, I feel so bad for those two out of the five contestants that is standing there ‘playing by the rules’ while one of the KEY enthusiastic player clearly had broken so many basic game rules that I think he didn’t deserve any of the 15pts that he should have gotten.

Let’s talk about the events flow.  None to begin with. After the presentation ended, the game ended … and what?  it was an entire piece of mess.  Why?  simple … the “Fans” were thrown into the mix with the media.  So MSFT, HOW-THE-F are we suppose to cover your event again in such tight space and well, throw in kiasu-singaporeans into the mix … there we go.

And finally, service level.  MAD Museum’s service level is atrocious!  To Be Honest, I only took two drinks (one before the launch – which was a horrible cocktail called Surface Cocktail – it sucked!) and one after 40mins of deadbeat presentation + trying to fight my way to the area(s) that interest me, I gave up – and had to walk to the bar counter myself to pick up a drink with a condescending look from the service crew.

Perhaps it is the budget that MSFT have set for their events Agency … or perhaps MSFT should simply fire their existing events agency – but I am pretty sure MSFT can do and should do a lot better.

Dear Microsoft Singapore, in order to #DoGreatThings, first you really need to step out of your bl**dy comfort zone.  Only with evolution, comes great things.

– ps. this is not the first time I am disappointed with a Microsoft_SG event.  Windows 10 launch at Mohd Sultan was equally a joke.


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